![]() The pursuit of beauty as a societal phenomenon is not new, but the cause and effect is still relevant. Suddenly everyone had a new excuse to be skinny.” ![]() Photo: Īs a result, social media has become the feeding ground for beauty trends.In an interview with Jing Daily, Sakura Luo, a college student based in Beijing said: “If you’re just looking at how people dress on the streets, BM wasn’t that commonly seen until Douyin made it big, and the chart went viral on Little Red Book. “BM Girls’ Ideal Weight Chart” has gone viral on Little Red Book. According to a 2015 report, China’s youngsters own on average 30 beauty apps on their smartphones and spend roughly 3,276 minutes on selfies per year, excluding post-editing time. This paragon has only been amplified by the rise of social media. Historically, China’s beauty standards for women have always been “pale,” “young,” and “thin.” It’s not a surprise that this racially homogenous country - 95% people are ethnically Han - has a narrow aesthetic caliber. Gen Zs, Social Media, and the “Face-forward Society” Understanding this newer generation can help brands wish to attract the younger demographic, especially when Brands need to carefully balance culturally-specific beauty standards with changing social values. One side upholds this aesthetic as the ultimate fashion statement, while the other condemns the BM standard as “body shaming.” Arguably the first generation with an excess of globalized information and values, these Gen Zers are increasingly socially aware. ![]() In China, mainstream society holds the belief that wearers should be underweight to wear the BM look, and this body ideal poses a challenge for average women to pursue.Ĭhinese Gen Zers are divided on the topic. What the endorsements from Asian celebrities such as Jennie from Blackpink and Ouyang Nana, alongside Brandy Melville’s Instagram models, and the chart in question, all have in common is promoting a skinny aesthetic that works for the only size the brand offers - which is a small. Li Liajun was affiliated with Art Museum of the Xi'an Jiaotong University.Asian celebrities such as K-pop group Blackpink have been said to promote the BM aesthetic. "West Han Artifacts of Han Yangling Mausoleum Museum, Maoling Mausoleum Museum, and Xianang Museum in Xi'an" (PDF). Geheimnisse, Rätsel, Analysen, Lösungen G.R.A.L. Zeitschrift für Archäologie und archäologische Grenzwissenschaften (in German). "Die Pyramiden von Xian - Chinas rätselhafte Kaisergräber". "Earliest tea as evidence for one branch of the Silk Road across the Tibetan Plateau". In 2016, the discovery of the earliest tea traces known to date from the mausoleum of Emperor Jing was announced, indicating that tea was drunk by Han Dynasty emperors as early as 2nd century BC. The complex is one of the "Five Mausoleums" of the Western Han Dynasty ( Chinese: 西汉五陵 pinyin: Xī Hàn Wǔ Líng). The human figurines are naked but were originally clothed with exquisite fabrics. The pits display more than 50,000 miniature terracotta figures reflecting the daily life of the Han emperor's court, including eunuchs, servants, tools and domesticated animals. The mausoleum is surrounded by 86 outer burial pits, 21 of which are accessible to visitors. The larger of the two mounds is the burial place of the Jing Emperor, it sits next to the slightly smaller mound of his Empress Wang. The Han Yang Ling is composed of two large burial mounds, 86 smaller burial pits and a criminals' graveyard. The mausoleum complex is a part of the Western Han dynasty imperial tombs located in the Weicheng district of the City of Xianyang, Shaanxi Province, on the northern bank of the Wei River and about 20 km to the north of the city center of the provincial capital of Xi’an. The Han Yang Ling ( simplified Chinese: 汉阳陵 traditional Chinese: 漢陽陵 pinyin: Hàn Yáng líng), or the Yang Mausoleum of Han, is the mausoleum of Emperor Jing, the sixth emperor of the Western Han Dynasty and his Empress Wang.
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